Whe­ther Lungo, Espres­so, Cap­puc­ci­no, Rist­ret­to, Mac­chia­to or other varia­ti­ons — prac­ti­cal­ly every good cof­fee con­ta­ins some­thing round: an O in its name. In the new cam­paign for Cof­feeB, the­se names and the cor­re­spon­ding cof­fees are used as a stage for the Cof­fee Ball. The idea is brought to the point (and to the ball) in online films, DOOH and OOH.