How do you introduce the plug-in hybrids from Mercedes-Benz? At a time when most people have no idea what a plug-in hybrid actually is?
With two men at the side of the road who disagree about the car — and its driver.
The integrated launch campaign with digital teasers, banners and performance parts is becoming an export hit and is also running in Italy, Spain, France, Australia, New Zealand, Korea and many other countries.