Tixi
Driver Recruitment
Tixi is a non-profit organisation in the Zurich region that gives people with limited mobility permanent access to social life. During Covid, the pool of volunteer, mostly older drivers has dwindled. Tixi needs new volunteers to reliably maintain the service.
With the Urgent campaign, Tixi is drawing attention to the problem in a simple and surprising way.
Around 2,400 people are taken to their destinations with Tixi by over 400 volunteer drivers. The idea behind the campaign is that these destinations not only include places where people want to go, but also places where they have to go.
