Calanda Glatsch
The beer that makes summer more bearable
Calanda Glatsch is a mild beer that matures at minus 3.5 degrees and therefore tastes particularly ‘unbitter’ and refreshing. But how can this refreshment be promoted independently throughout Switzerland?
The Graubünden way, with two protagonists who suffer in summer, long for winter, rant about the heat and cool off with this refreshing beer.
‘Calanda Glatsch makes summer a little more bearable’. Here are a few of the 20 or so short adverts – in Swiss german.