Galaxus
Christmas in advertising

Is this a Christ­mas ad or Christ­mas rea­li­ty? A fami­ly rea­li­ses that they are in a Christ­mas advert for Galaxus.

With the­se Christ­mas adverts, Gala­xus plays with the boun­da­ry bet­ween adver­ti­sing and real life in a new way.

The Christ­mas advert beg­ins in a clas­sic way: a fami­ly pre­pa­res for Christ­mas — fami­li­ar, cosy and a bit kitschy.

But then the cha­rac­ters rea­li­se that they are actual­ly in a Christ­mas ad. Sud­den­ly the­re are pro­duct pri­ces ever­y­whe­re in the living room.

«Mobile Phone»

«A candlestick for 419.– ?»

«Samichlaus»

«Finally Christmas – without ads»

Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Julia Dürr (Brand Management & Projektleitung), Cédric Feusi & Luca Giugliano (Digital Marketing & Mediaplanung); Filmproduktion: Plan B Film (Produktionsfirma), HC Vogel (Produzent), Jessica Sonderegger (Producerin & Drehbuch), Chris Niemeyer (Regie & Drehbuch), Ali Tseme (Konzept), Peter Brönnimann (Drehbuch), Johannes Raggio (Drehbuch), Roland Schmid (Kamera), Chasper Bertschinger (Ausstattung), Nadine Häusler (Ton), Dana Hesse (Hair & Makeup), Damaris Eigenheer (Styling), Christoph Menzi & Marko Strihic (Schnitt), Patrischa Freuler (Grafik-Animation), Frederik Bauer (Visuelle Effekte), Adriel Pfister (Grading), Jingle Jungle AG (Tonpostproduktion), Matthias Kräutli (Musik).

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