Federal Office of Public Health – Organ Donation
Cliffhanger
Many people avoid the topic of organ donation. How can you get them to engage with the topic anyway?
Our solution: two protagonists looking death straight in the eye. Their car has left the road and is teetering on the edge of a sea cliff. In this dramatic moment, the two occupants talk about donating their organs — simultaneously gripping and entertaining.
As a 3‑minute online information film and with elements from it as 3 30-second spots.