Switzerland Tourism
Sebi & Paul
They were Roger Federer’s predecessors as advertising ambassadors for Switzerland Tourism:
Sebi & Paul, two genuine Central Swiss Alpine farmers who became advertising stars and even had to sign autographs for hours in Hollywood.
This is their advertising story.
Sebi & Paul do everything for perfect hiking holidays.
Their visit to a Swiss city. Cannes film bronze.
They dismantle the clocks — for a relaxing winter holiday in Switzerland.
Sebi & Paul for the Swiss summer on and in the water.
Sebi & Paul show their Australian counterparts Jack & Shane Swiss traditions.
As trailblazers for the mountain summer.
For an interactive film on Facebook, they analyse the social media behaviour of the respective visitor and come to the conclusion that holidays without Facebook would do him or her good. The campaign generated a huge response — albeit not voluntarily — and was honoured with the Grand Prix at Eurobest.
Sebi & Paul sometimes appear abroad to present new campaigns, where they are treated like pop stars.
After an appearance in Hollywood, Paul talks about his experiences on the Aeschbacher programme.
Highly entertaining. (In Swiss German.)