ZVV
New platform
In the past, campaigns for the Zurich Transport Association focussed on the benefits of public transport for individual passengers.
Today, it is also about moving forward as a society — strategically derived from current megatrends such as increased demand for mobility, neo-ecology, the sharing economy and new forms of mobility.
Implemented with a new claim (‘Moving forward together.’), a positive view of the future and corresponding graphic implementation from the DNA of the ZVV: the colours of the various lines as well as movement and transport symbols.
The motifs are not only used for campaigns, but also appear in simplified form on the doors of around 1,300 vehicles.
In addition, a tram, bus, train and a Postbus are travelling in the new ZVV look.
