Sunrise
The number 1 for 3 million 

When deve­lo­ping this cam­paign, we remem­be­red a sen­tence by mar­ke­ting expert Jack Trout from his book ‘Dif­fe­ren­tia­te or Die’:

‘While peo­p­le love under­dogs, they buy the overdog’

Our idea for Sun­ri­se: The num­ber 2 is the num­ber 1 — for over 3 mil­li­on people.

We show the various Sun­ri­se cus­to­mers, inclu­ding flag­ship cus­to­mer Roger Fede­rer. We use the ‘Flu­id Light’, Sun­ri­se’s spe­cial colour gra­di­ent, on objects as a visu­al bra­cket. And this with a modern visu­al language.

Sunrise-Werbung mit jungem Typ, der überall sein Handy braucht
Junge Frauen im Ausgang mit Sunrise Handys
Junge Frau mit Sunrise Handy

In the films, we show peo­p­le like you and me who cla­im to have a few things in com­mon with Roger Fede­rer. One of them, for exam­p­le, has won many medals — for his cows – and has the same tel­co pro­vi­der as Roger Federer.

Kreation zusammen mit Michael Brauchli, Johannes Raggio, Regine Cavicchioli, Mathias Kröbl, Jan Theus, Thomas Wildberger.

→ see all the work

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