UBS
Dung Shifting Managers wanted
As part of its collaboration with Switzerland Tourism, UBS is looking for helpers for the Alps.
We are promoting the campaign with an unusually self-deprecating campaign in which alpine people use ‘corporate language’ and talk about out-of-the-box thinking, efficiency, mission statements and performance targets in the same way as on the business floor.
Krea-Team: Jan Kempter (Text), Andrea Klainguti (Art Direction), Peter Brönnimann, Johannes Raggio (CD). Regie: Viviane Andereggen.
Even major Swiss online media report on the UBS campaign.
A few months later, the winner, a city dweller, is allowed to spend two weeks working on an alp in the Diemtigtal valley.
This in turn led to a social media series entitled ‘The Alpine Intern’, in which two worlds collide between alpine panoramas, cow pats and cheese cellars.